1. Facebook Ads
Facebook Ads help your business reach a wide audience with targeted campaigns for awareness, leads, traffic, engagement, and conversions.
Our Facebook Ads services include:
Campaign strategy
Audience research
Location targeting
Lead generation campaigns
Traffic campaigns
Engagement campaigns
Conversion campaigns
Retargeting campaigns
Ad copywriting
Creative direction
Campaign setup
Performance optimisation
Facebook Ads are useful for local businesses, service providers, ecommerce brands, real estate projects, healthcare campaigns, education promotions, and event marketing.
2. Instagram Ads
Instagram Ads help your brand reach audiences through visually engaging formats such as reels, stories, posts, carousels, and explore placements.
Our Instagram Ads services include:
Instagram reel ads
Story ads
Feed ads
Carousel ads
Explore ads
Product promotion ads
Brand awareness ads
Lead generation ads
Campaign creative planning
Caption and ad copywriting
Audience targeting
Campaign optimisation
Instagram Ads are ideal for brands that need strong visual appeal, engagement, and mobile-first communication.
3. Meta Lead Generation Campaigns
Lead generation ads help users submit enquiries directly through Facebook or Instagram without leaving the platform. These campaigns are useful for businesses that want calls, registrations, appointments, consultation requests, or enquiry forms.
Our lead generation campaign services include:
Lead form setup
Form question planning
Lead quality improvement
Audience targeting
Creative planning
Ad copywriting
Instant form optimisation
CRM or sheet integration guidance
Lead tracking support
Campaign reporting
Lead generation campaigns are ideal for real estate, healthcare, education, hospitality, events, professional services, and local businesses.
4. Meta Conversion Campaigns
Conversion campaigns are designed to drive meaningful actions on your website, landing page, or ecommerce store. These actions can include purchases, form submissions, bookings, WhatsApp clicks, calls, or sign-ups.
Our conversion campaign services include:
Conversion goal planning
Pixel setup guidance
Event tracking support
Landing page review
Audience strategy
Retargeting setup
Creative testing
Ad copy variations
Campaign optimisation
Conversion reporting
Conversion campaigns work best when supported by strong landing pages, clear offers, and proper tracking.
5. Retargeting Campaigns
Most users do not inquire or buy the first time they see your brand. Retargeting helps bring back people who have already interacted with your website, Instagram page, Facebook page, videos, ads, or lead forms.
Our retargeting services include:
Website visitor retargeting
Instagram engagement retargeting
Facebook engagement retargeting
Video viewer retargeting
Lead form retargeting
Product page retargeting
Abandoned cart retargeting
Custom audience creation
Warm audience messaging
Retargeting creative planning
Retargeting helps improve recall, trust, and conversion rates by reaching audiences who already know your brand.
6. Meta Ads Creative Strategy
Creative plays a major role in Meta Ads performance. A good campaign needs visuals, copy, and message angles that stop the scroll and create action.
Our creative strategy services include:
Ad concept planning
Hook development
Creative direction
Static ad creatives
Carousel ad ideas
Reel ad concepts
Story ad ideas
Video ad planning
Offer ad structure
Campaign message angles
A/B creative testing
CTA planning
Infideck brings strong design, copywriting, and marketing understanding into every ad creative.
7. Meta Ads Copywriting
Ad copy needs to be short, clear, persuasive, and relevant to the target audience. We write ad copy that supports your campaign objective and brand tone.
Our Meta Ads copywriting services include:
Primary text writing
Headline writing
Description writing
CTA copy
Hook lines
Offer copy
Lead generation copy
Retargeting copy
Reel ad scripts
Carousel copy
A/B copy variations
Malayalam-English mixed campaign copy
We create ad copy that encourages users to pause, understand, and take action.
8. Meta Ads Audit & Optimisation
If your Facebook or Instagram ads are spending money but not producing enough results, Infideck can audit and optimise your campaigns.
Our Meta Ads audit includes:
Campaign objective review
Audience targeting analysis
Creative performance review
Ad copy review
Placement performance check
Budget usage analysis
Cost per lead review
Lead quality review
Retargeting gap analysis
Tracking setup review
Landing page review
Optimisation recommendations
This helps identify wasted spend, weak creatives, poor targeting, and missed opportunities.