PR Process
At Infideck, we follow a structured PR process to ensure every communication is strategic, relevant, and aligned with your brand goals
1. Brand & Objective Understanding
We begin by understanding your brand, audience, industry, current reputation, communication needs, and PR objectives.
2. Message Strategy
We define the key messages, story angles, positioning, tone, and communication priorities.
3. Media & Channel Planning
We identify the right media platforms, digital channels, influencers, publications, and audience touchpoints.
4. PR Content Creation
We create press releases, media notes, pitches, company profiles, event content, and communication materials.
5. Outreach & Coordination
We support media outreach, follow-ups, publication opportunities, influencer coordination, and PR communication.
6. Monitoring, Reporting & Reputation Building
We track coverage, responses, visibility, campaign performance, and next-step opportunities while continuously building positive stories, authority, and public trust through planned communication.