Website Development Lead

 

Experience: 4-5 Years
Job Type: Full-Time
Department: Development / Technology

About Infideck
Infideck is a digital marketing company focused on helping businesses grow through performance marketing, SEO, content, creative, web development, and other digital marketing solutions.
About the Role

We are looking for an experienced Website Development Lead with 4-5 years of hands-on experience to lead our website development function. The ideal candidate should have strong expertise in website development, CMS platforms, and web technologies, along with a basic understanding of server-side technologies and digital marketing requirements.

The candidate will be responsible for leading the development team, managing website projects, ensuring technical quality, and coordinating closely with SEO, Google Ads, Content, Creative, and other marketing teams to deliver high-performing websites and landing pages for our clients.

Key Responsibilities
Development & Technical Leadership
  • Lead and oversee website development projects from planning and development to testing, deployment, and maintenance.
  • Develop, customize, and maintain websites using WordPress, PHP, Laravel, Shopify, Wix, and other relevant technologies.
  • Take ownership of the technical execution of multiple client websites.
  • Develop and customize WordPress themes, plugins, templates, and functionalities.
  • Handle Shopify, Wix, and other CMS/e-commerce website development and customization.
  • Review code and development work to ensure quality, security, performance, scalability, and best practices.
  • Troubleshoot technical issues, website errors, broken functionalities, hosting issues, and performance problems.
  • Handle website migrations, integrations, APIs, forms, and third-party tools.
  • Identify technical challenges proactively and provide appropriate solutions.
Team Leadership & Management
  • Lead, guide, and mentor junior and mid-level developers.
  • Assign development tasks based on project requirements, priorities, and team capabilities.
  • Review team members’ work and provide technical guidance and feedback.
  • Establish and maintain development standards, workflows, and best practices.
  • Monitor project progress and ensure development tasks are completed within agreed timelines.
  • Act as the primary technical point of contact for development-related requirements.
  • Encourage knowledge sharing and continuous improvement within the development team.
  • Take ownership of resolving technical roadblocks that affect project delivery.
Collaboration with Digital Marketing Teams

As this is a digital marketing company, the Website Development Lead will work closely with multiple marketing teams.

  • Work closely with the SEO team to implement technical SEO recommendations.
  • Coordinate with the Google Ads / Performance Marketing team to develop and optimize landing pages for campaigns and conversions.
  • Collaborate with content and creative teams to implement website content and design requirements.
  • Work with account managers to understand client requirements and translate them into technical solutions.
  • Coordinate with marketing teams on website tracking, analytics, conversion tracking, forms, and integrations.
  • Ensure websites support broader SEO, advertising, lead generation, conversion, and user experience objectives.
SEO & Performance
  • Implement technical SEO requirements such as:
    • Schema markup
    • Canonical tags
    • XML sitemaps
    • Robots.txt
    • URL structures
    • Redirects
    • Indexing and crawling requirements
  • Optimize websites for Core Web Vitals, page speed, mobile responsiveness, and overall performance.
  • Ensure landing pages are technically optimized for paid advertising and conversion campaigns.
  • Work with SEO specialists to identify and resolve technical SEO issues.
Server & Hosting

The candidate should have a basic to intermediate understanding of server-side and hosting environments, including:

  • cPanel
  • Hosting environments
  • DNS and domain configuration
  • SSL
  • FTP/SFTP
  • Website migration and deployment
  • Basic Linux/server concepts
  • Basic database management
  • Server-side troubleshooting
Required Technical Skills
Core Development
  • WordPress – Strong proficiency
  • PHP – Strong proficiency
  • Laravel – Good working knowledge
  • HTML5
  • CSS3
  • JavaScript
  • MySQL / Database fundamentals
  • Responsive website development
  • API and third-party integrations
  • Mobile optimization
CMS & E-commerce
  • WordPress
  • Shopify
  • Wix
  • Experience with other CMS and e-commerce platforms is an advantage.
Digital Marketing Technology

Working knowledge of the following will be an advantage:

  • Conversion tracking
  • Landing page development
  • Technical SEO
  • Schema implementation
Leadership Qualities

The ideal candidate should demonstrate:

  • Strong leadership and decision-making skills
  • Ability to take complete ownership of development projects
  • Ability to lead, mentor, and manage developers
  • Strong problem-solving and debugging abilities
  • Proactive approach to identifying technical and operational issues
  • Ability to prioritize tasks and manage multiple projects
  • Ability to coordinate effectively with cross-functional teams
  • Strong communication and interpersonal skills
  • Ability to make practical technical decisions based on project and business requirements
  • Accountability for project quality, timelines, and deliverables
  • Willingness to continuously learn and introduce better development practices
Who We’re Looking For

We are looking for a Website Development Lead who combines strong technical expertise with leadership and digital marketing awareness.

The ideal candidate should not only be capable of developing websites but also be able to lead a development team, manage multiple projects, make technical decisions, solve problems, and collaborate with SEO and performance marketing teams.

A candidate with prior experience in a digital marketing agency, web development agency, or a similar client-facing environment will be preferred.

Experience: 5+ years
Role: Website Development Lead
Preferred: Experience working with digital marketing, SEO, Google Ads, and performance marketing teams.

Mail : hr@infideck.com

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Performance Marketer

 

Experience: Minimum 2 Years
Job Type: Full-Time
Department: Performance Marketing

About Infideck

Infideck is a digital marketing company focused on helping businesses grow through performance marketing, SEO, content, creative, web development, and other digital marketing solutions.

We are looking for an experienced Performance Marketer with at least 2 years of hands-on experience to manage and optimize paid advertising campaigns across digital platforms. The ideal candidate should be data-driven, performance-focused, and comfortable working closely with SEO, content, creative, and website development teams.

About the Role

The Performance Marketer will be responsible for planning, executing, monitoring, and optimizing paid marketing campaigns to generate qualified leads, sales, traffic, and measurable business outcomes for Infideck’s clients.

The candidate should have a strong understanding of Google Ads, Meta Ads, campaign strategy, audience targeting, conversion tracking, analytics, and performance optimization.

Key Responsibilities
Performance Marketing
  • Plan, execute, and manage paid advertising campaigns across multiple digital platforms.
  • Manage campaigns on Google Ads and Meta Ads.
  • Develop campaign strategies based on client objectives, target audience, budget, and industry.
  • Conduct keyword research and competitor analysis for paid campaigns.
  • Create and manage Search, Display, Performance Max, YouTube, Shopping, and remarketing campaigns where applicable.
  • Develop audience targeting strategies for Meta and other advertising platforms.
  • Monitor campaign performance and identify opportunities for optimization.
  • Optimize campaigns to improve CTR, CPC, CPL, CPA, ROAS, conversion rate, and overall campaign ROI.
  • Manage advertising budgets effectively and ensure optimal allocation across campaigns.
  • Conduct A/B testing for ads, audiences, landing pages, creatives, and campaign strategies.
  • Identify underperforming campaigns and implement corrective actions.
Analytics & Tracking
  • Set up and monitor conversion tracking for lead generation and e-commerce campaigns.
  • Work with the website development and technical teams to implement tracking requirements.
  • Have working knowledge of Google Tag Manager (GTM), Google Analytics 4 (GA4), Google Ads conversion tracking, and Meta Pixel.
  • Analyze campaign data and provide actionable insights.
  • Prepare performance reports and communicate campaign results to internal teams and clients.
  • Track the complete conversion journey from ad click → landing page → lead/conversion.
Landing Page & Conversion Optimization
  • Work closely with the Website Development team to improve landing pages for paid campaigns.
  • Provide recommendations related to landing page structure, content, CTAs, forms, speed, and user experience.
  • Identify potential conversion barriers and recommend CRO improvements.
  • Ensure landing pages align with campaign keywords, ad messaging, and user intent.
Collaboration with Other Teams

  • At Infideck, performance marketing works closely with multiple digital marketing functions. The candidate will collaborate with:

    • SEO Team – for keyword research, search intent, landing pages, and organic/paid search alignment.
    • Content Team – for ad copy, campaign content, blogs, and landing page content.
    • Creative Team – for ad creatives, videos, banners, and social media assets.
    • Website Development Team – for landing pages, tracking implementation, forms, and technical requirements.
    • Account Management Team – for client communication, campaign updates, requirements, and reporting.
Required Technical Skills
  • Google Ads: Search, Display, Performance Max, YouTube, Shopping & Remarketing.
  • Meta Ads: Facebook & Instagram campaign setup, targeting, retargeting & lead generation.
  • Campaign Optimization: Keyword research, audience targeting, A/B testing, budget management and performance optimization.
  • Analytics & Tracking: GA4, Google Tag Manager, Google Ads Conversion Tracking & Meta Pixel.
  • Performance Metrics: CTR, CPC, CPL, CPA, Conversion Rate, ROAS & ROI.
  • Reporting: Campaign analysis, performance reporting and actionable insights.
  • Landing Pages: Basic understanding of landing page optimization and CRO.
  • Additional Platforms: Knowledge of LinkedIn Ads, Microsoft Ads or other paid media platforms is an advantage.
CMS & E-commerce
  • WordPress
  • Shopify
  • Wix
  • Experience with other CMS and e-commerce platforms is an advantage.
Desired Qualities
  • Strong analytical and data-driven mindset.
  • Excellent understanding of paid advertising platforms.
  • Ability to make decisions based on campaign data rather than assumptions.
  • Strong problem-solving skills.
  • Good understanding of customer journey and conversion funnels.
  • Ability to manage multiple client campaigns simultaneously.
  • Strong attention to detail.
  • Ability to meet deadlines and manage advertising budgets responsibly.
  • Good communication and reporting skills.
  • Willingness to test new strategies and continuously improve campaign performance.
  • Ability to work collaboratively with different teams.
  • Ownership mindset with accountability for campaign performance
Experience & Qualifications
  • Minimum 2 years of hands-on experience in performance marketing.
  • Proven experience managing Google Ads and Meta Ads campaigns.
  • Experience handling lead generation and/or e-commerce campaigns.
  • Experience working with multiple clients or in a digital marketing agency is preferred.
  • Google Ads certification will be an added advantage.
  • Experience with additional platforms such as LinkedIn Ads, Microsoft Ads, Snapchat Ads, or other paid media platforms will be an advantage.
Who We’re Looking For

We are looking for a Performance Marketer who can take ownership of paid campaigns and focus on measurable business outcomes.

The ideal candidate should be able to independently manage campaigns, analyze performance, identify growth opportunities, communicate insights clearly, and work closely with Infideck’s SEO, Creative, Content, Website Development, and Account Management teams.

Experience: 2+ Years
Role: Performance Marketer
Preferred: Digital marketing agency experience with hands-on experience managing multiple client campaigns.

Mail : hr@infideck.com

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Video Editor Lead

 

Experience: 4–5 Years
Job Type: Full-Time
Department: Creative / Video Production
Role: Video Editor Lead 

Focus: Video Editing • Storytelling • Post-Production • Color Grading • AI Video Production • Social Media & Advertising Content

 

About the Role

Infideck is looking for an experienced Video Editor Lead to lead our video editing team and oversee the post-production of high-quality video content for clients and internal marketing campaigns.

The ideal candidate should have strong expertise in DaVinci Resolve, excellent storytelling and editing skills, and the ability to lead a team, manage multiple projects, maintain creative quality, and work closely with Performance Marketing, SEO, Content, Creative, and Account Management teams.

The candidate should also have a strong interest in AI-powered video production and storytelling, with the ability to use emerging AI tools to develop concepts, generate visual content, create AI-assisted videos, enhance existing footage, and produce engaging storytelling-driven content.

 

Key Responsibilities
Video Editing & Post-Production
  • Lead the editing and post-production of videos for clients and Infideck’s marketing campaigns.
  • Edit advertisements, social media videos, Reels, YouTube videos, corporate videos, promotional videos, and branded content.
  • Transform raw footage and creative briefs into engaging, high-quality video content.
  • Handle the complete post-production process, including editing, color correction, color grading, sound design, transitions, subtitles, and final delivery.
  • Create platform-specific video content for Instagram, Facebook, YouTube, LinkedIn, and paid advertising platforms.
  • Maintain consistency in storytelling, visual style, branding, and production quality.
  • Create multiple video variations based on platform, audience, and campaign requirements.
AI Video Production & Storytelling
  • Develop and produce AI-generated and AI-assisted video content for client campaigns, social media, advertisements, brand storytelling, and internal marketing.
  • Use AI tools to transform creative concepts and scripts into compelling visual stories.
  • Develop AI video concepts, storyboards, scripts, visual directions, and scene-by-scene narratives.
  • Create AI-generated characters, environments, scenes, animations, product visuals, and cinematic sequences where required.
  • Use AI video generation tools to create original footage and visual assets for short-form and long-form content.
  • Combine AI-generated footage with professionally shot footage, stock footage, motion graphics, sound design, and traditional editing techniques.
  • Create AI storytelling videos that communicate a clear narrative, emotion, message, or marketing objective.
  • Experiment with AI-powered video production techniques to develop unique and innovative creative concepts.
  • Use AI tools for image-to-video, text-to-video, video-to-video, character animation, lip-sync, voice generation, dubbing, background generation, visual effects, and creative enhancement.
  • Maintain consistency in AI-generated characters, visual style, environments, branding, and storytelling across multiple scenes.
  • Develop AI-generated video variations for advertisements, social media campaigns, product promotions, explainers, and performance marketing.
  • Identify new AI video production tools and workflows that can improve creative quality, speed, and production efficiency.
  • Ensure AI-generated content is refined through professional editing, color grading, sound design, compositing, and post-production.
  • Use AI as a creative production tool while maintaining strong human judgment, storytelling quality, originality, and brand consistency.
AI Storytelling & Creative Development

  • The Video Editor Lead should be capable of taking an idea from concept to final AI-generated video.

    Responsibilities may include:

    • Understanding the marketing objective behind a video.
    • Developing the core story and creative concept.
    • Writing or refining scripts and voiceovers using AI-assisted workflows.
    • Creating visual references and storyboards.
    • Designing individual scenes and visual sequences.
    • Generating AI images and converting them into video sequences.
    • Creating consistent characters and environments across scenes.
    • Generating AI voiceovers, dialogues, sound effects, and music where appropriate.
    • Editing and assembling AI-generated scenes into a cohesive narrative.
    • Adding motion graphics, subtitles, transitions, sound design, color grading, and visual effects.
    • Delivering a polished final video suitable for the intended platform and audience.
Team Leadership
  • Lead, mentor, and guide video editors and junior creative team members.
  • Assign editing tasks based on project priorities, deadlines, and team capabilities.
  • Review team members’ work and provide creative and technical feedback.
  • Maintain quality standards across all video deliverables.
  • Establish efficient editing, AI production, and post-production workflows.
  • Manage multiple projects and ensure timely delivery.
  • Identify and resolve creative and technical challenges.
  • Take ownership of the overall quality and delivery of video projects.
  • Train and guide team members on new editing, AI video generation, and post-production tools.
  • Encourage experimentation with new AI-driven creative workflows and production techniques.
Collaboration with Marketing Teams

  • As Infideck is a digital marketing company, the Video Editor Lead will work closely with various teams.

    Performance Marketing
    • Collaborate with the Performance Marketing team to create video ads for Google Ads, Meta Ads, YouTube, and other paid platforms.
    • Understand campaign objectives and create videos with strong hooks, storytelling, pacing, and CTAs.
    • Develop creative variations for testing and campaign optimization.
    • Use campaign performance insights to improve video content.
    • Develop AI-generated creative concepts and video variations for performance marketing campaigns.
    • Experiment with different AI-generated hooks, characters, visual styles, storytelling approaches, and ad formats.
    SEO & Content
    • Work with the SEO and Content teams to create video content aligned with content strategies, audience interests, and search intent.
    • Support blogs, social media campaigns, YouTube content, and other content marketing initiatives.
    • Convert written content, articles, concepts, and ideas into engaging video stories using traditional and AI-assisted production techniques.
    Creative & Account Management
    • Collaborate with designers, photographers, content creators, and account managers.
    • Understand client briefs and translate requirements into effective video content.
    • Maintain brand consistency across different client projects.
    • Communicate project requirements, timelines, and challenges effectively.
    • Present AI-powered creative concepts and video production approaches to internal teams and clients when required.
Required Technical Skills
DaVinci Resolve – Advanced/Expert
      • Advanced video editing
      • Color correction and color grading
      • Fusion
      • Audio editing and sound design
      • Video effects and transitions
      • Subtitle and caption integration
      • Exporting and mastering for different platforms
General Video Editing
      • Strong understanding of storytelling, pacing, composition, transitions, sound design, and visual flow.
      • Experience creating Reels, Shorts, YouTube videos, advertisements, corporate videos, promotional videos, and social media content.
      • Strong understanding of video formats, resolutions, frame rates, aspect ratios, codecs, and platform specifications.
      • Ability to work with raw footage, audio, graphics, subtitles, music, and voiceovers.
      • Knowledge of Adobe After Effects, Photoshop, or Illustrator will be an advantage.
AI Video Production
      • Hands-on experience with AI video generation and AI-assisted creative production tools.
      • Understanding of text-to-video, image-to-video, video-to-video, AI animation, AI voice, lip-sync, and generative visual workflows.
      • Ability to create effective prompts for generating consistent and high-quality visual content.
      • Ability to develop AI-generated video concepts from scripts and creative briefs.
      • Understanding of AI storytelling, scene composition, cinematic direction, visual continuity, and character consistency.
      • Experience combining AI-generated assets with traditional video footage and post-production.
      • Knowledge of AI-based image generation, video generation, voice generation, music generation, and creative enhancement tools.
      • Ability to continuously learn and experiment with emerging AI video technologies.

 

Knowledge of AI video production tools such as Runway, Kling, Google Veo, Sora, Luma, Adobe Firefly, or similar platforms will be an advantage.

Leadership & Soft Skills
  • Strong leadership and team-management abilities.
  • Ability to mentor and guide junior editors.
  • Strong creative thinking and visual storytelling skills.
  • Excellent attention to detail.
  • Ability to manage multiple projects and meet deadlines.
  • Strong communication and collaboration skills.
  • Ability to understand creative briefs and translate them into compelling videos.
  • Strong problem-solving and decision-making abilities.
  • Proactive approach to improving creative quality and workflows.
  • Ability to take complete ownership of projects from brief to final delivery.
  • Curiosity and willingness to experiment with emerging AI technologies.
  • Ability to balance AI-generated creativity with professional editing and human storytelling judgment.

 

Portfolio Requirement

Candidates should have a strong portfolio or showreel demonstrating their video editing, storytelling, and post-production expertise.

The portfolio should preferably include:

  • Social media videos and Reels
  • YouTube videos
  • Video advertisements
  • Corporate videos
  • Promotional content
  • Brand films
  • Short-form and long-form content
  • Color grading and post-production work
  • Performance marketing creatives
  • AI-generated or AI-assisted videos
  • AI storytelling videos
  • AI-generated characters, environments, or cinematic sequences
  • AI + live-action/hybrid video projects
  • Creative experiments using AI video generation tools

A strong showreel demonstrating editing quality, storytelling ability, creative thinking, and AI video production skills will be given significant importance during the selection process.

 

Who We’re Looking For

We are looking for a Video Editor Lead who combines advanced editing expertise, strong storytelling ability, creative leadership, and AI video production skills.

The ideal candidate should be capable of leading a video editing team, managing multiple projects, maintaining high production standards, and creating engaging video content that supports brand building, social media growth, paid advertising, lead generation, and digital marketing objectives.

The candidate should also be comfortable exploring AI as a new medium for video storytelling and content production, from developing an idea and script to generating scenes, creating characters and visuals, editing the content, adding sound and motion, and delivering the final production.

Experience working in a digital marketing agency, creative agency, advertising agency, production house, or similar environment will be preferred.

Experience: 4–5 Years
Role: Video Editor Lead
Focus: Video Editing • Storytelling • Post-Production • Color Grading • AI Video Production • AI Storytelling • Social Media & Advertising Content

Mail : hr@infideck.com

APPLY NOW