Our Meta Ads Process
At Infideck, we follow a structured process to build campaigns that are clear, measurable, and performance-focused.
1. Business & Goal Understanding
We begin by understanding your business, services, products, audience, locations, offer, budget, and campaign objective.
2. Audience & Competitor Research
We identify your target audience, customer behaviour, location priorities, competitor activity, and campaign opportunities.
3. Campaign Strategy
We create a campaign plan based on your goal leads, awareness, traffic, engagement, sales, bookings, or retargeting.
4. Creative & Copy Planning
We develop ad concepts, message angles, hooks, captions, CTA lines, and visual direction for the campaign.
5. Campaign Setup
We set up campaign objectives, ad sets, audience targeting, placements, creatives, budget, schedule, and tracking.
6. Testing & Optimisation
We test different creatives, audiences, copies, placements, and campaign structures to identify what performs better.