Our Google Ads Process
At Infideck, we follow a structured process to build campaigns that are clear, measurable, and performance-focused.
1. Business & Goal Understanding
We understand your business, services, target audience, locations, budget, competition, and campaign objective.
2. Keyword & Competitor Research
We identify high-intent keywords, competitor strategies, search patterns, and location-based opportunities.
3. Campaign Strategy
We create a campaign plan based on your goal such as leads, calls, sales, bookings, traffic, brand awareness, or remarketing.
4. Campaign Setup
We set up campaigns, ad groups, keywords, ad copy, targeting, bidding, extensions, and conversion actions.
5. Tracking & Measurement
We set up tracking for important actions such as form submissions, calls, purchases, WhatsApp clicks, bookings, and enquiries.
6. Continuous Optimisation
We monitor campaigns regularly, reduce irrelevant clicks, improve targeting, refine ad copy, adjust bids, and optimise for better results.